“I and others believe cans can cut a big niche for wine,” said Jordan Kivelstadt, co-founder and CEO of Napa-based Free Flow Wines, which is making a big investment in canning capacity. The two-pour format had about 22 percent share of sales dollars and 15 percent of volume. pioneer Sophia Mini by Francis Ford Coppola Winery. Growth was upwards of 50 percent for 250-milliliter cans and by roughly 60 percent for 187-milliliter (one-quarter-bottle, single-serving) cans, dominated by U.S. The fastest sales growth is coming from 375-milliliter (half-bottle, two-pour) cans, with 300 percent year-over-year dollar growth. Gallo Winery's Barefoot Cellars brand and The Wine Group's Flipflop brand. The bulk of the dollar and volume share - over 50 percent and 65 percent, respectively - is for 250-milliliter cans, which is about one-third the capacity of of a standard 750-milliliter bottle and contains about a pour and a half of wine. last year, according to the Wine Institute. But compare that to the $62.2 billion total retail value of wine sold in the U.S. sales of wine in cans that hold one, roughly one and a half, or two 4- to 6-ounce pours have grown from less than $1 million a year in 2013 to over $50 million for the 12 months ending in mid-2018, according to Nielsen data. And the response at retail has vintners at ever-higher-quality levels looking to get their fill of the market.Īnd while this nontraditional wine container is in the early stages of acceptance, one of the beverage's long-used forms of bottle closure - natural-cork stoppers - is making a comeback. Wine in aluminum cans is the latest trend in packaging that seeks to make it more convenient for consumers to reach for the elixir of the vine, rather than another type of adult beverage.
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